ECCO is an international shoes manufacturing and retailing company, it is responsible from the design until the wholesale; it aims to apply the utmost attention to detail and quality. When a new season comes, it will promote series of shoes. Online marketing can help it promoting the products instantly and dispersedly.
We had launched three Facebook interactive campaigns, which requested participants to apply their photos and designs about the campaigns to win ECCO shoes. During that period, ECCO was promoted by sharing the related information about the campaign through Facebook.
As a result, those three campaigns had generated big noises and the participation rate was high, more people became the Fans of ECCO Fanpage, hence they can receive the latest information from ECCO and also communicate with ECCO, a linkage between customers and ECCO was built.